Lifescreen:
Sunscreen that’s here for you, so you can be too.

Naming | Campaign | Branding | Creative Direction | Copywriting

Designer: Krystal Goodman

2021

Lifescreen is a conceptual government sun safety social campaign. Melanoma is the largest cancer affecting 15-39 year olds therefore it was vital the campaign spoke to them, encouraging daily use of sunscreen. Sunscreen isn’t just for the beach or the pool; it’s for life. The campaign aims to create positivity surrounding putting on your sunscreen and looking out for future you. It’s the best form of self-care!

Overall, the campaign focuses around the everyday joys of life and being here to experience them all. Visually, bright colours are used to create a sense of boldness and youth.
Long copy detailing life narratives are placed strategically in physical locations, with short versions for online viewing. The campaign directs viewers to personalise their own sunscreen routine through the Lifescreen quiz which in turn encourages daily wear (and free samples!). A series of interactive pop up events will further support the campaigns mission.